Online gambling has always been one of the most lucrative and desirable areas to explore for business owners regardless of whether they have experience in the field. In order to open a successful online casino that will benefit an owner and bring pleasure to customers, one needs to follow the proper sequence of steps paying serious attention to all details. As an online casino software provider, SoftSwiss is glad to share its experience to help future online casino owners avoid common mistakes that may impede business launch, inflate budget or even close the business down.

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Step 1. Preparation

a) Legal issues

Online gambling is subject to licensing, thus an essential thing is to think about choosing the jurisdiction and obtaining a license. There are two main venues where it can be done: offshore countries and the European Union countries. Each has its pros and cons – budget, time, reputation. Usually, it takes from a couple of months to a year to obtain a gaming license, for example, 6 months in Malta.

The next step after choosing the jurisdiction is to register a legal entity – a gaming company, opening a bank account, and making agreements with payment system providers which will make the legal and financial infrastructure complete.

As an alternative to this method, there is a white label solution scheme which means leasing of software together with the gaming license and financial infrastructure from a software provider and operating your casino under your own brand but with the ready-to-use infrastructure. Such a scheme protects from excessive legal and banking bothers but involves additional costs.

b) Software

As soon as all legal issues are investigated separately or simultaneously, it is time to choose a professional online casino software provider. While searching the market it is wise to evaluate the price and quality balance. Besides the attractive design and a set of popular games, a quality product shall also include a reliable gaming platform that allows for effective management of casino business and includes the following components:

• CMS
• Player management system
• Bonus and promotions management system
• Game management system
• Payment system management interface
• Cashier system
• Reporting engine
• Support of different roles for administrators
• Affiliate management system
• Anti-fraud system
• Retention email system

The regular software and game updates, hosting, and technical support shall also be part of the provider’s package. Professional suppliers always take the responsibility for the full technical support of the after-launch product operation.

The software package that includes all of the above components might be on the upper edge in terms of costs, but the financial investments are worth it because as a result, you get a reliable partner ready to support you during the whole project life cycle. Be aware of the fact that buying a cheaper solution might result in double spending in the future.

c) Marketing planning

An effective marketing strategy is a key point to online casino success. At this stage, it is strategically correct to make a rigid competitor’s research. First of all, it will provide you with a full picture of the market: who the leaders are, what strategies they use, what return on investment they get, etc. Thus, knowing the game rules allows creating a unique offer that customers won’t be able to decline. Using the method of benchmarking plays perfect for the good of online casino success, and what is more important, it is free. Plan your marketing strategy by adopting the best practices of promotion, advertising, and brand development.

If a company starting an online casino is operating a land-based gaming business, it is crucial to bring the existing clients to play in Internet-casino by offering attractive bonuses and thus developing loyalty and respect to the website. Any know-how are always welcome but be aware of wrong calculated ideas from the mathematical point of view.

The next move is to contact internet marketing companies or individuals specializing in online gambling: SEO agencies, email marketing companies, media resources providing casino overviews, etc. This will help define the best offers on the market and choose the right partners before the website is ready to launch.
At this stage, it is also time to think about your future bonus policy and affiliate marketing strategy, as well as check if the selected software provides the appropriate technical opportunities.

d) Budgeting

Once the costs for legal issues, software and marketing are defined, it’s time to plan your budget. The best option for startup companies is to set the budget at least for the first year of operation, whereas for experienced companies who are entering the igaming market, the budget shall be defined for as long as possible. Don’t plan your budget after setting up the online casino website, plan it before. If you are a startup-company you have to understand that your costs will be higher. Your goal is to earn trust of players from the beginning. Existing land-based brands already have trust.

Below there is an approximate expenses separation a future casino owner shall have in mind while developing a detailed budget within a business plan.

At the pre-launch stage, the biggest budget share shall be devoted to software setup in order to provide future users with a quality product. But after the launch, it is vitally important to address half the funds to casino marketing and promotion.

Step 2. Launch

Create Online Casino Website

The time frame for an online casino launch depends on both, business owner and software provider. Usually, it takes up to 3 months for the provider to set up the software. It includes website design, platform, and games set up, custom settings, and possible individual features. The business owner may speed up the process of launch by providing regular feedback to all questions that designers and programmers might have. Any issue can be resolved if discussed in time.

Besides, the business owner shall timely address the issues discussed above:

• Obtaining a gaming license;
• Opening a corporate bank account and merchant account;
• Making agreements with payment system providers.

Setting legal and financial infrastructure is the task that only the business owner can accomplish. In SoftSwiss we provide consulting services (best options, contacts, etc.) on such points but we can’t guarantee success as the whole responsibility lies on the business owner. You will have to collect a bunch of documents for lawyers and banks like certified passport copy, utility bill copy, certificate of non-criminal records…

Step 3. Marketing

The secret of the most popular and successful online casino success and popularity is not about the top-notch design or billions of games included. The best online casinos are simply designed and contain 500 games on average at the beginning. The secret is in responsible marketing strategy implemented on all stages of the project. The online casino market is an extremely competitive one: first, it is very hard to break into it, and then it is even harder to take a firm stand. Thus, a company has only one chance to win a fierce race among competitors. Below is a list of points that are vital for any online casino that is planning to be prosperous.

• Positioning – Gather professional marketing team and develop strategic and tactical development phases, announce your goals (business, company, brand), and mission. Determine what niche you would like to step in, how you are different from the competitors, what unique features your casino has, and what steps you are going to make further.

Use only quality games from trusted game providers. You can start your casino with a limited number of game providers, with a focus on games based on HTML 5 technology. This technology allows users to enjoy rich graphics games and enhance the overall experience of playing casino games on mobile devices. At SoftSwiss, among our own high-quality HTML5 games we offer game content from well-known providers, such as Amatic Industries, Microgaming, NetEnt, and we are sure about their quality.

• Prelaunch advertising campaign – Announce your casino, inspire your potential customers to wait for its launch; use all possible methods: online advertising, presentations, publications, etc.

• Online casino promotion after launch – Use SEO, online advertising, banner networks. Everything will work in such a competitive market.

• Client attraction and retention campaign – Establish an efficient support service or 24h call-center which your customers can address at any time. Take care of your clients by making navigation through the website: create “How to” sections or FAQs, write manuals on how to play the games, provide demo versions, make everything clear and understandable.
Develop a bonus system, make auctions and entertain and reward your customers all the time.
Remember! Only business owners can establish the right content on the page. The software provider should give you the possibility to work with the content, but not create the content.

•Implement affiliate networks – Develop contacts with partners which will be an impetus to online casino development.

Additional Step 4. Bitcoin casino

Forward-looking online casino software providers offer Bitcoin as an alternative payment system for their solutions. Online casino owners all over the world appreciated such advantages of Bitcoin casino as significant savings on license application costs and monthly fees, increased customer loyalty, fast payment processing and many more.

As an acknowledged Bitcoin casino expert, SoftSwiss would like to recommend all potential Bitcoin casino owners to get a clear understanding of the cryptocurrency, research the peculiarities of Bitcoin gambling, and learn how transactions work by making a couple of bets at an existing casino. Understanding the core of the payment system is essential in business, moreover, it will help to build a strong marketing campaign and further manage the Bitcoin casino. Contact SoftSwiss for professional advice on Bitcoin casino launch.

Managing an online casino is hard work but with all legal and financial issues resolved in a timely manner, quality software chosen, and a strong marketing strategy in place, it can be successful. The demand for online casinos will increase – specialists predict 40% growth of this market segment in the nearest year. Following all the steps described above will help a newly made online casino to develop sustainably and outweigh the competition. Good luck!

Also, learn how to start an online casino with SoftSwiss.

The online casino business is one of the leading businesses in the world today. It generates tons of millions of dollars. For this reason, it has become more attractive to a lot of people recently. If it were so, everyone would do it and earn incredible money. But it does not mean that creating an online casino business is impossible. In this article, we will discuss how to create an online casino app. If you ever wanted to create it, now you will be able to do it. We will provide step by step guide for you here about creating an online casino app.

How to Create an Online Casino App

As mentioned above, creating an online casino business is not easy. Do not expect bread and butter while initiating this type of business. There will be financial, legal, and other kinds of issues you will cope. Briefly, you will have to do many things in this way. But if you follow the below points, you will be able to achieve your goal. So get familiar with instructions for your future business.

Choose a Trusted Software Provider

The first and foremost step is choosing your software provider correctly. It is the utmost step in your way of creating an online casino app. While selecting a software provider, you need to be sure that your choice has a thorough understanding of the field. The software will set the performance anticipations of your business. Also, it will define the expectations of its performance. So, it is vitally essential to have an agreement with a reliable software provider. Here, you will have to pay attention to several factors. Pricing is one of them. You can go to a provider that you can afford.

Further, conditions of warranty and security characteristics should be considered. You cannot forget about gaming reviews, either. Also, the aspect of game content is crucial. It will define the attitude of your customers. You should not neglect the technical support and certifications, either. In short, make sure you opt for a trusted software supplier for your online casino software. You can check the site of Skillmine Games for an amazing and successful online casino software.

Define Your Gambling Content

The gambling content is the second step in this guide. Your customer base will be shaped as a result of your games. And you, of course, want to achieve a considerable customer base. For this, it is critical to pay attention to the content of your games. Your app has to include famous games like blackjack and more. By famous, it also means the games with higher return rates to the player.

Additionally, containing a live casino with genuine dealers will strengthen your online casino app. Here, you should include live video streaming elements, too. As a result of this, you will generate an authentic casino atmosphere for your customers. And, for sure, they will enjoy it. You may sports-themed or retro-themed games, too. Such games usually attract the attention of customers. In general, you should offer top online slots, also, to see a rise in the number of your customers. You can check out the website of Skillmine Games for such games. It will help you understand what type of games you have to offer.

Get a Gaming License

The next step is the legal step. So, it is no less important than the previous actions. It is because without abiding the legalities, you won’t be able to operate a casino business. To open your online casino app, you need to know the type of countries in terms of gambling. These are:

• Controlling their gambling environment
• Controlling their gambling environment through monopoly
• States that have banned gambling
• States that do not control their gambling environment

There indeed some countries which have the best regulations for casinos. These are Gibraltar, Malta, UK, and more. Still, the regulations of each country overshadow international legislations. So, you have to be quite careful while choosing a state for your online casino app. You can get familiar with the law of the US about casinos from here.

Tip: you can explore some factors regarding the legal part of this work. These are demands for license, taxes and expenses, application process’ duration, and reputation.

Establish a Secure Payment Method

Your online casino business will all be about money. That is why having a reliable payment method is a must. Don’t forget the fact that you will have customers from diverse countries. So, there will be a lot of international transactions. You will both send and receive a lot of money. This fact increases the importance of your app’s security level. It is because the number of theft acts will go up. Ensure that your payment system complies with critical e-payment systems. Not having usual payment ways which include vouchers and credit cards, will be a headache for you.

To ensure a secure payment system for your online casino application, sign several agreements with such service providers regarding the security of transactions. In general, we advise you to have an arrangement with full services, integration with every prominent system, availability of multi-currency, enhanced management of risk, and theft detection in your system.

How To Open A Casino

Create the App

You will undoubtedly need to have a good looking app. It will help you a lot in earning and retaining clients. It will happen thanks to the pleasant view of your pages’ information. The design of your internet casino app must have a high quality. It has to be different from your competitors in the market. That will be your competitive advantage, too. Make sure you do not utilize a lot of graphical components that slow down your system. This factor will also affect the retention of customers in your app. Also, if you want to create the best online casino application, ensure to enhance the usability of the present navigation. It will impact the performance of your app, too. Lastly, remember that clients should not notice the transfer from the app to the platform. It will make your app look unpleasant.

Create Art Online

Focus on Marketing Strategy

Create An Online Casino

Last but not least, this step is about focusing on the marketing strategy of your online casino application. If you want to create the best online casino app, you won’t achieve it without proper marketing. Marketing will sell your product. In this case, you will be able to have your app bring returns. You can use several methods to market your online casino app. For instance, you may offer deposit bonuses, sign-up bonuses, and more. Such aspects of your app will grab the attention of players. So, you will be able to gain a customer base. Also, considering the era of technology, you can market your internet casino app through social media sites, too. By doing this, you will be able to reach millions of people quickly.

Conclusion

Create.online Invoices

In brief, you have to think a lot before creating an online casino application. It will be challenging to generate the top online casino app. Yet, do not get discouraged. If you follow the above steps, you can achieve your goal of an online casino app. Keep in mind that choosing the correct marketing strategy, choosing the right payments system, and more are essential factors. Once you solve them correctly, you will reach your goal. On our website, there are similar blog posts that may increase your knowledge in this realm. So, you can visit our page for helpful information.